The Sportlifestyle company Puma Sandals and French mobile communications company SAGEM Wireless have signed a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010. The license agreement is in line with PUMAas strategy to move into new categories that complement Puma speed cat shoes of sport and lifestyle footwear, apparel and accessories. Puma Ferrari Sandals entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

Puma Ferrari Shoes sneakers is known for launching innovative, trend-setting and sophisticated sportlifestyle collections, delivering desirable products that start in sports and end in style. These brand characteristics are all reflected in the PUMA Phone as well. It will be sold in PUMA store and through operators.